Part two of our More Than A "Trainer" series will feature the experience of the behind the scenes work to make the FuturElitez brand appealing.
Previously, we mentioned the creation of FuturElitez Soccer and its purpose. Now, what are the next steps? A logo/name and mission are important, but the most critical part of the whole process is getting an audience.
Because what good is a soccer training program with no players to train?
This is where the More Than A "Trainer" name really comes into the spotlight. To even become a "trainer" consistently the first task is getting players/parents to put their trust in what you are providing for them. That can never happen if they aren't even aware of them.
This is where people don't see the skills, hard work, and sacrifice.
Creating appealing content is a skill that not everybody has.
Hard work is spending hours and hours editing videos.
Sacrifice is.....
This is a good time to tell a story. In part one we mentioned how Coach Parsa and I filmed youtube videos in the middle of the pandemic to help promote the FuturElitez brand. Well, considering it was a pandemic and everything was closed, we were getting kicked off the field really often because it was supposedly "closed".
Regardless of the circumstance, we started to wake up really early... like the early hours of the morning. We made sure we were there at times that nobody was at the field to kick us off. That is how bad we wanted to create content, and that sacrifice from everyone is how we have made FuturElitez as successful as it is now.
I asked Coach Parsa a few questions about his experiences trying to market FuturElitez, and his answers provide a look at how he is much more than just a soccer trainer.
Q- Once the business was created how did you get "your name out there"?
A- I worked my tail off to try to reach different audiences. In the beginning, I was working on my craft, studying, and just trying to make sure the quality of my coaching was at the level it needed to be to help players. I was doing free sessions with random players to spread awareness hours after hours! I was implementing these coaching techniques through social media and the videos that we shot. Over time, players started to join FuturElitez Soccer, and word of mouth also played a significant role in the expansion.
Q- Did creating drills for videos increase your confidence as a coach?
A- A B S O L U T E L Y! I'm a very observant person, so every time we were shooting those videos I always paid to attention the little details. Those little details are often so important and players miss them and that is why it is important for a coach to pick them out. I believe truly that I have improved significantly as a personal technical trainer in these past two years.
Q-Previously it was mentioned how you were making social media content. Was it difficult to create content for multiple platforms? (Tik Tok, Instagram, Youtube)
A- I never thought I would actually enjoy editing the videos so much until I started editing the videos! I knew it had to get done somehow, and I wanted to make them look interesting for the followers on social media to watch. so, I studied a lot of videos to learn how to edit better and add little details to make them stand out more.
Besides the learning part, the editing itself was and is still very fun to this day, but also very VERY time & energy-consuming. so, that is the only reason, I might be stepping away from editing and hiring someone else who can take care of the videos for FuturElitez Soccer.
How We Can Help:
At FuturElitez Soccer, we emphasize a lot on our player's mindsets and attitudes towards not only football/soccer but life. Not only do we emphasize this with our players, but we put out information for everyone to see such as our blogs, Instagram and TikTok. With our podcasts on youtube and our blogs, we try to put out a message to help everyone live their life to the fullest! If you enjoyed this read, it would mean so much to us if you could share this with a friend/family member! Thank you in advance for always reading our blogs on a weekly basis.
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